| From the rights of
the citizen are derived the basic
principles permeating the behavior
ensuring the citizen safe consumption:
- The consumer must, before engaging
in consumer behavior, estimate and
record all of his/her needs.
- From these needs, he/she must,
with objective criteria and with
regards to his/her goals for him/herself,
separate which ones are the substantial
needs and which are fabricated through
the emotional blackmail enforced
by advertisements (i.e., the subliminal
or even direct manner in which the
advertisements and tv shows blackmail
that without a specific type of
consumer behavior, we shall find
ourselves isolated, ridiculed or
otherwise belittled by others).
- By having separated the needs
that are actual, the consumer must
now put them in order of priority
and then invest time so that he/she
will find the best offer.
The above behavior ensures a sensation
of satisfaction and success (because
we are not swayed by profiteers or
advertising companies), a sense of
control, a sense of increased intelligence
and an objective practice of critical
thought which develops us as personalities.
|
RSS